In 2019, I made one of the boldest decisions of my life—I walked away from a stable banking career into the unknown. It seemed like a risky move to many, but deep down, I knew I was destined for something bigger.
The corporate world had given me structure and discipline, but I felt a calling to do more—to empower, transform, and help people build wealth beyond traditional employment. While many didn’t like the idea of leaving a stable banking job, it was not about a career change but something that had to be done.
And it came at a cost: a complete mindset shift. I had to unlearn some of the things I knew and was familiar with, stay persistent even in the face of apparent limitations, and reprogram myself for success in entrepreneurship.
From there, I ventured into real estate and transformation coaching with a vision to create a lasting impact. At first, the journey was bumpy, but I knew that success favours the bold and persistent. So, I buried myself in learning, building my network, and sharpening the skills required for success.
Then came 2020—the world was in lockdown due to the COVID-19 outbreak, and people were struggling, not just financially but emotionally and mentally. I saw an opportunity to serve, and I seized it.
I trained over 100 youths for free on emotional intelligence, mental health, and social well-being, helping them navigate the unprecedented times with resilience. This experience reinforced my belief that transformation begins in the mind before it manifests in reality.
Fast-forward to today. I have fully evolved into two major niches—real Estate Business and Transformational Life Coaching, both under duly registered companies.
Today, I stand as proof that anyone can create a life of abundance and influence with the right mindset, strategic action, and belief.
But this is only the beginning. Keep reading to learn more about Olubunmi’s businesses and how she manages work, family, and other personal endeavours simultaneously.
Please share a brief introduction about yourself and your business.
My name is Olubunmi Olufisayo Olashore. I’m an entrepreneur, certified life coach, and wealth creation expert dedicated to liberating minds and building legacies. As the CEO of Liberated Resources, I combine my 16 years of banking experience with a passion for emotional intelligence and real estate investment to empower individuals and organisations toward financial freedom and holistic well-being.
Founded in 2020, Liberated Resources is a mind transformation and management consulting firm that bridges emotional intelligence with wealth creation. Our mission is to raise leaders with liberated mindsets, strengthened bodies, and fulfilled lives.
Who are your customers, and how do you help them?
Our customers include homebuyers and sellers seeking expert guidance, as well as investors, renters, and developers. Liberated Resources provides data-driven insights on trends, pricing, and neighbourhood analytics, helping individuals and institutions find homes and investments that align with their needs.
What was your background before starting your own business?
Before launching my entrepreneurial ventures in real estate and transformation coaching, I built a 16-year career in banking and financial strategy at top-tier institutions, including Stanbic IBTC Bank and Union Bank. This experience helped me improve my customer relations, wealth management, and investment analytics expertise.
Parallel to my corporate journey, I deepened my passion for human potential through certifications in Emotional Intelligence (EQ), NLP coaching, and mental health advocacy, which I received at institutions such as Pause Factory and Yale University’s Global Health Network.
Was there a moment that made you say, “I have to do this now”?
Yes, the turning point came when I realized that, though successful, my corporate career didn’t align with my deeper purpose: liberating people’s potential. In banking, I encountered clients with substantial financial resources but lacked a strategy to grow their generational wealth, while others struggled with limiting beliefs that hindered their success.
The ‘aha moment’ struck when a high-net-worth client confessed, ‘I have the money, but I’m paralyzed by fear of making the wrong investment.’
That’s when I knew I had to act. I merged my 16 years of financial expertise with my passion for transformation to create businesses that address both sides: Liberated Resources for strategic wealth-building and Meragon Properties for tangible real estate assets—all tied together by coaching to break mental barriers.
What challenges did you face in the early stages, and how did you overcome them?
The early stages tested me in ways I never expected, but became the foundation for everything I do today. First was credibility. Transitioning from banking to entrepreneurship meant losing the institutional trust of Stanbic IBTC behind me. Prospective real estate clients ask, ‘Why should we trust you over established developers? I overcame this by:
Using my financial expertise to create transparent investment models and building social proof through small, high-impact projects, like the 6-unit luxury flats in Lekki that sold out pre-launch, becoming my first case study
Second is the mindset warfare. Even with my coaching certifications, I struggled with my limiting beliefs—What if I fail? What will my banking colleagues think? I used the same NLP techniques I now teach clients:
- Anchoring to my ‘why (that fearful high-net-worth client who needed both strategy and emotional support.
- Creating a ‘Liberation Blueprint’—mapping my corporate skills to entrepreneurial wins (e.g., bank negotiation tactics → land acquisition strategies)
- Most crucially, cash flow gaps. Real estate demands capital, and coaching was still building traction.
These challenges shaped my core philosophy: true wealth requires financial intelligence and emotional resilience. Now, I train clients to see obstacles as I did—not as roadblocks but as the raw materials for their unique success stories.
How did you fund your business initially? (Bootstrapped, friends & family, investors, etc.)
I funded my entrepreneurial journey through what I call the ‘Triple-Layer Financing Strategy’, which blends smart savings, strategic reinvestment, and purpose-driven partnerships.
1. Banking Seed Capital
Having spent 16 years in banking (Stanbic IBTC/Union Bank), I strategically allocated 30% of my salary to a high-yield savings account specifically for a business launch. This became the foundation for securing my first two land parcels in Epe (2018) and developing the Liberated Academy’s initial digital courses.
2. The Hybrid Hustle
I launched my coaching practice concurrently with early real estate ventures. I used income from corporate EQ workshops (for banks and SMEs) to fund Meragon Properties’ marketing. Additionally, I structured a ‘Coaching Pre-Sale Model where clients paid upfront for 3-month transformation packages – this cash flow funded our first luxury flats feasibility studies.
3. Strategic Partnerships
Rather than traditional loans, I used joint venture agreements with landowners, offering my banking and development expertise in exchange for equity. Additionally, I implemented Barter collaborations with construction firms, exchanging employee EQ training for discounted building materials.
The Game-Changer? When my third real estate project, the Lekki 6-plex, sold out in three weeks, we reinvested 100% of the profits into systems, creating the self-sustaining cycle that now powers both Liberated Resources and Meragon Properties.
Were there any turning points that helped you grow faster or pivot?
Three seismic turning points transformed my businesses from surviving to thriving, each rooted in painful lessons that became my most significant leverage:
- The ‘Banker to Builder Pivot (2019): When my first land project in Ogun State stalled due to title issues, I realized my banking paperwork skills weren’t enough. This compelled me to obtain certification in property law through the Nigerian Institute of Estate Surveyors, develop the ‘Triple-Verification System’ now used in all Meragon projects, and refocus my coaching to include investor education.
- The Emotional ROI Breakthrough (2022): After a client backed out of a ₦28 million deal due to decision anxiety, I designed my signature Wealth Neuro-Linguistics framework, which blends real estate strategy with mindset work.
I also started offering free ‘Investment Readiness Assessments, ‘ which converted to 65% of coaching clients and secured corporate partnerships (now train three top-tier banks’ wealth teams)
These inflection points taught me that actual growth happens when business strategy and human psychology converge, which is now the core of every project we undertake.
What accomplishments are you most proud of to date in your business?
Developing 32 premium real estate projects that house families while simultaneously building Liberated Academy, where over 1,200 youths have gained digital skills. Besides this, I’m most proud of client transformations, specifically when;
- A single mother bought her first plot through our rent-to-own program.
- A corporate executive who doubled his income after our NLP reprogramming
- The 19-year-old Liberated Academy grad who launched a thriving virtual assistant business.
Do you have any recent wins from the last year that you’d like to celebrate with the Belle Sisters community?
Absolutely, this past year has been incredibly rewarding. We helped 12 families find their dream homes in competitive markets, with three closing above the asking price. We expanded our investor network, securing two off-market deals for clients looking for long-term rental properties. Finally, we ranked in the top 15% of agents in my brokerage for customer satisfaction and repeat business.
What is one thing you wish you had known when you started your business?
If I could go back and tell my younger self one thing when starting in real estate, it would be this: ‘Your network isn’t just about contacts—it’s about building meaningful relationships that create value for others first.
Early on, I focused so much on metrics and transactions instead of building authentic connections. Now, I realize that the clients who refer their friends, the coffee chats that lead to off-market deals, and the collaborations with communities (e.g., the Belle Sisters community) don’t happen by accident—they’re built on trust, generosity, and a reputation going beyond the sale.
So, to anyone starting: Be the agent you’d want to work with—not just the one closing deals. The rest will follow.
How do you balance entrepreneurship with other roles you play (family, social life, personal time)?
Instead of chasing balance, I aim for presence. When I’m with family or friends, I’m fully engaged. When working, I’m 100% in. I block out dedicated hours for high-priority tasks, such as client meetings, deals, and growth strategies, while reserving mornings and evenings for family and self-care.
What tools or habits have been game-changers for your productivity or growth?
CRM Mastery (e.g., Follow Up Boss, Salesforce), time blocking & the 80/20 rule, AI-Powered Lead Generation (Cole Realty Resource, BoldLeads), Canva, Matterport for visual storytelling, Dotloop, Skyslope).
Any books, podcasts, or communities that have helped you along the way?
Books: The Millionaire Real Estate Agent (Gary Keller), Atomic Habits (James Clear), and Never Split the Difference (Chris Voss).
Podcasts: BiggerPockets Real Estate, The Tom Ferry Show, and The Tim Ferriss Show.
Communities for Accountability & Growth: Local REIA Groups, Mastermind Groups, and Belle Sisters.
What’s a quote or mantra you live by?
‘We don’t sell houses; we build legacies.’
What advice do you have for aspiring Belle Sisters?
To every aspiring Belle Sister dreaming of success in real estate, my one piece of advice is this: Master the balance of hustle and heart. Here’s how that translates into action:
- Build your signature system because tools are replaceable; your process is your intellectual property.
- Lead with stories, not stats, because clients remember how you made them feel long after the numbers fade.
- Your network is your net worth. So, join (or create) a hyper-local mastermind—we grew our first 50 deals from a Women in Real Estate meetup. Additionally, collaborate with complementary businesses, such as stagers and mortgage brokers, and offer incentives first (our referral program rewards clients and partners).
- Protect your energy because this industry will test your boundaries. What keeps us thriving is the 4-6-8 Rule: 4 hours of deep work, 6 hours of client work, and 8 hours of rest and recharge. Automate or delegate anything that doesn’t require your unique brilliance.
Finally, I dare say that the Belle Sisters magic isn’t about perfection—it’s about consistently showing up as the most knowledgeable, caring professional in your clients’ lives. Start where you are, build your tribe, and remember: every great empire began with one bold sister deciding to lead.
